Welcome to Swerve


Nov 9, 2019 @ 6:04pm
VCW Saturday ride, we missed you all! Yes crazy wet one on the 2nd half. https://t.co/OI8xFlCdJU
Jul 2, 2019 @ 1:32pm
RT @VU_Ltd: Did you know...researchers at the University of Illinois found that cycling helps build new brain cells. Who knew? Lets get cy…

Bum Cream Videos






South West Routes


Buy & Why Bum Cream


Top Tips for Beginners


“Swerve Cycling Ltd has been created by me, Anjela Ubogu in 2014. I’m an IT Client Manager and mother of two, who loves the challenge of a steep climb which is just as well considering I live at the top of one. I cycle three times a week during the winter and more during the summer, VC Walcot, Bath is my local cycling club. I take part in sportives mostly 100 milers in the South West, refer to ‘South West Events’ and I enjoy a few endurance challenges during the year, London to Paris in 24 hours and the Haute Route in the Pyrenees, 7 days, 7 stages, 20,000 meters climbing over 600+ km and it was 30 degrees Celsius every day!

Initially on some of those long rides I suffered from blisters on my bum, sometimes these things just happen, heat, seams rubbing and sometimes it lack of knowledge, ‘no knickers under cycling shorts’, argh! Either way it gave me the idea for ‘Bum Cream’, I used it for the Haute Route and by day three I was handing it out to my fellow cyclist. This cream will help you look after your bum, keep you smiling in the saddle and help you ride further. It also smells good too!”