Welcome to Swerve


Jun 15, 2020 @ 7:26am
The Storm board on Lambert Palace Road, London, is massive! Thank you @clearchanneluk @victorubogu @martinoffiahhttps://t.co/MoKxoaJ24c
Jun 11, 2020 @ 8:09am
Swerve is up & running at Lambert Palace Road, London. Thank you Clear Channel UK @clearchanneluk @victoruboguhttps://t.co/H1wBwjuSLE
Jun 8, 2020 @ 10:53pm
My campaign starts today thanks to Clear Channel UK. Bristol area and London, Lambert Palace Road! #cyclehttps://t.co/AVRysNlhoj
May 22, 2020 @ 10:51pm
It's like going from a much loved classic car to a Ferrari. Welcome Baby Rose! https://t.co/yKE7j77MfS

Bum Cream Videos






South West Routes


Buy & Why Bum Cream


Top Tips for Beginners


“Swerve Cycling Ltd has been created by me, Anjela Ubogu in 2014. I’m an IT Client Manager and mother of two, who loves the challenge of a steep climb which is just as well considering I live at the top of one. I cycle three times a week during the winter and more during the summer, VC Walcot, Bath is my local cycling club. I take part in sportives mostly 100 milers in the South West, refer to ‘South West Events’ and I enjoy a few endurance challenges during the year, London to Paris in 24 hours and the Haute Route in the Pyrenees, 7 days, 7 stages, 20,000 meters climbing over 600+ km and it was 30 degrees Celsius every day!

Initially on some of those long rides I suffered from blisters on my bum, sometimes these things just happen, heat, seams rubbing and sometimes it lack of knowledge, ‘no knickers under cycling shorts’, argh! Either way it gave me the idea for ‘Bum Cream’, I used it for the Haute Route and by day three I was handing it out to my fellow cyclist. This cream will help you look after your bum, keep you smiling in the saddle and help you ride further. It also smells good too!”