Initially on some of those long rides I suffered from blisters, sometimes these things just happen, heat, seams rubbing and lack of knowledge i.e. no knickers under cycling shorts, argh! Either way it gave me the idea for ‘Bum Cream’, I used it for the Haute Route (38 hours cycling over 7 days) and by day two I was handing it out to my fellow cyclists. Not only does this cream smell good it will help you look after your bum, keep you smiling in the saddle and help you ride further.

Bum Cream by Swerve is EU regulated and dermatological tested.

And ladies it’s gentle on the foo foo!

Anjela Ubogu
Swerve Cycling Ltd.
Kelso Place, Kelso Villa,
Upper Bristol Road

Phone: +44 (0)7736486864



Registered Limited Company: 9038053