Every little bit helped, thank you Bum Cream! Andy Styles - A-ADVENTURES

A lady has to look after her bits... I've had some uncomfortable times in the saddle but not anymore, thanks Swerve! Paula Sage - VC Walcot, Bath

Bum Cream by Swerve saved my bum on the Dragon Gran Fondo, I’m a big fan! Paul Skinner - Giant, Bristol

The hautacam broke me today! My legs are dead but so is the rest of me. Face is sore from the sweat, hands are blistered, back is in bits. But my butt is good thanks to Bum Cream by Swerve. Martin Boakes - Paramount/Stans Cycles, Shropshire

Bum Cream saved my butt in the Aussie heat earlier this year, it keeps me smiling, thanks Swerve!’ Maz O'Connor - Somers, Australia